Why You Should Be Wary About Choosing Crowdfunding for your Business
When you are starting a small business, coming up with the money can be a difficult task. You might think that crowdfunding will allow you to get the cash you need to get your company up and running, but it is unlikely to go as you would hope. The truth is, earning money in this way isn’t quite as easy as it sounds.
Here are a few reasons why you should think twice if you are considering using this strategy.
1. Most Crowdfunding Campaigns Fail
Sure, you might have heard some stories about companies that have started out this way and become a huge success, but that is the exception. Not every company has that same fortune. Many small businesses are unable to raise the money that they need to fund their campaign, and some submitted projects are rejected and don’t even get the chance to try.
2. It’s Not a Great Way to Earn Large Amounts of Money
Even for companies that do manage to reach their crowdfunding goals, they don’t get very much. Many companies that succeed in their funding goal do so because they are asking for a relatively low amount of money. The majority of campaigns that have been funded on Kickstarter raised less than ten thousand dollars. If you need a large sum of money to launch your business, this probably isn’t going to cut it.
3. It Requires a Lot of Planning and Work
Some people might choose this strategy because they think it’s an easy way to get cash, but that’s pretty far from the truth. It is unlikely that people will come across your campaign by chance and decide to throw money at it. If you want to reach your funding goal, it will take a lot of work. You’ll need to do quite a bit of marketing and find an audience for your company. Then you will have to convince them that funding your campaign will be a good use of their hard-earned dollars.
This isn’t to say that crowdfunding should be avoided at all costs. In some cases, it can be a useful way to get some cash for your company. Just keep in mind that there are many limitations when it comes to this form of funding. If you do decide that it is the best way to go for your business, be prepared to spend a lot of time and effort on it.